Barefoot running shoes
brand Vivobarefoot have released a short documentary named Shoespiracy, which
looks at how modern footwear giants are producing shoes that are ruining the
nation's feet.
Watch the Shoespiracy
video which will challenge you to think differently about your shoes and the
negative effects your footwear is having on your feet, the way you move and
ultimately your health.
The four-minute film
speaks to former footwear innovators, Harvard professors, BBC doctors and
medical leaders, and shines a light on how the shoes we wear affect how we
move.
The mini-documentary
has the sell line of “there is a 20-billion-pair-a-year silent public health
scandal afoot - and it is shoe shaped!”.
Filmed in partnership
with Fable Films, it takes viewers on a journey which looks at the evolution of
functional footwear, and the jogging boom of the 1970s, that saw the birth of
the running footwear we know today.
The documentary focuses
on the cushioning and support offered by modern shoes, and asks whether it’s
actually doing more harm than good. Professor Irene Davis, department of
physical medicine and rehabilitation at Harvard Medical School says:
“I think
one of the causes of weak feet is the chronic support that we have from modern
footwear. The advances in technology have simply interfered with, rather than
helped, the foot.”
Vivobarefoot co-found
Galahad Clark said:
“It’s astonishing to us that the vast majority of shoes
produced each year are actually bad for your feet—and the wearers are none the
wiser.“
A number of leading shoe company bosses have often said to me:
‘I know
the science and agree with your philosophy, but, the consumer isn’t ready’.
“We believe people are
absolutely ready to start feeling better and moving more.”
VIVO Barefoot, the Bulletproofbodies Team Salute you.
Video: https://www.youtube.com/watch?v=x_rDFa6kZfI
https://www.runnersworld.com/uk/news/a26895493/vivobarefoot-shoespiracy-documentary/
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